June 29, 2012 by Vicki
Have you heard about the book that disappears? If not, check out the Fantasy blog which describes the process and the marketing department’s reasoning. Now I have to ask, what do you think about this new gimmick? Personally, I do not like it at all. I own books that were my grandfather’s and treasure them all the more because of their history. I like reading and rereading the same novels over and over and over again. They become close friends and advisors. I know what book to read if I’m depressed, in need of a laugh, or want spiritual guidance. With this process, I won’t be able to do that if the book is printed with this ink. The scary part is that the publishing business is a business. If it sells then they will use it.
From a marketing perspective, I can even understand the logic. Stores advertise “One day only” sales because they know we will be energized by something we might miss. Human beings are strange creatures. We claim to want free will. Yet, we are more likely to act when told we won’t have it if we don’t. Even if we don’t want it. That’s not free will. That’s letting ourselves be told what we want and when we want it.
We seem to be a society of procrastinators. We will put off doing whatever we can put off doing. This includes buying and reading a good book. We all have bucket lists of books that we want to read but haven’t yet. Instead we read the latest thing. We read what our friends or family are reading. We read what our book clubs tell us to read. Remember Oprah Winfrey’s Book Club. How many of her books became bestseller’s due, in large part, to her support?
Now, I am not innocent of this behaviour myself. I have a bucket list but most of the books on that list I’m not sure of. For example, I really would like to read more Margaret Atwood. She is a fantastic author and some of her stories really appeal to me. However, her books tend to be difficult to get into and I always seem to find an easier book to read instead. Many of the books that I have talked about on this blog found their way onto Oprah Winfrey’s book club including Eat, Pray, Love. I have a friend who works at Coles. She will frequently recommend books to read and I will read those books before reading books that have been on my bucket list for ages.
What I really want to know is what do you think about the disappearing book? If you want more information, itt has also been reported in the Los Angelos Times website. Is it a reflection of our time or just a marketing gimmick that won’t be used again? Would you buy a book made with this ink? Why or why not? Personally, I wouldn’t because I like rereading my books. What is the point of buying a book that I can’t go back to? But that’s just my point of view. What’s yours?